Candace's media blog

https://docs.google.com/presentation/d/1nJSZjU1tdlAqK4z0IToq_1we8ICyOBC9Tsf1dIfA-Yo/edit?usp=sharing

                                                                              Revision Advertising and marketing with Rob: Gender and advertising Patriarchy in advertising- adverts can be more subtle in which they present patriarchy this can be through the male gaze in which in the media it is argued that men are the 'lookers' and women are looked at- Women are there to be looked at by men, and women can be seen as objects or sex - which is objectification, hence enforcing patriarchy. Body image- Feminism and female identity- Young woman are under pressure to judge their bodies from the outside , as men see them and to deny how their bodies feel from within; instead competing against one another for men's approval. Binary opposites- Means Two'mutually'exclusive things that are pair...