Old Spice essay
Carry out textual analysis of the print advert for Old Spice. How are the viewpoints and ideologies communicated? Draw on a range of examples to illustrate your analysis. 'Old Spice' is an American brand of male grooming products including deodorants and antiperspirants, shampoos, body washes , and soaps. It was founded on the 19th of June 1937 and it is manufactured by Procter and Gamble, however the previous owners were Shulton company. The main image shows the setting of an animated Bahamian beach - in which the caribbean Island of Bahamas is a famous holiday destination for tourists especially from Europe. The islands beach could then be said to represent, happiness, peacefulness and relaxation , which could be represented through the images of the vacationers, sunbathing in bikinis , fishing and sitting under coconut trees. This is a visual picture of everything that 'Old Spice' desires their products to represent as it sells products such a...