Task 3 changing platforms, advertising and audience.




In todays society TV is not as important as it once was.
The main reason as to why this is, is because technology has evolved drastically over the years and people now have different forms of entertainment for examples phones and IPad's. These objects are much more compact and easy to carry around and this is why most people own one making it 'popular culture'. Within these products people can watch the shows and movies  that are shown on television and this is alternatively lowering the need for TV and the enormous amount of money you need to buy one. Television was not always seen as unimportant it used to be valued globally in which it was apart of 'global culture'.

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