Ideology- is a set of beliefs that make sense of the world.
Dominant ideology- beliefs and values that are shared by the majority within a given society or culture.
Hegemony- ideologies come from everywhere, but they become our own ,we consent to them, but sometimes we reject or dispute these values.
Stuart Hall-ideologies come from everywhere, but they become our own ,we consent to them, but sometimes we reject or dispute these values. We have different read rugs of media messages. Most people take preferred reading of media. Some people negotiate, others oppose meaning.
How do dominant ideologies become dominant?
-Media
-Politicians/authorities
-Parents
Dominant ideologies are not static they change and evolve.
Example:
-Communism and Capitalism.
-Feminism
-Nationalism
-Religion
-Multiculturalism
Dominant ideology- beliefs and values that are shared by the majority within a given society or culture.
Hegemony- ideologies come from everywhere, but they become our own ,we consent to them, but sometimes we reject or dispute these values.
Stuart Hall-ideologies come from everywhere, but they become our own ,we consent to them, but sometimes we reject or dispute these values. We have different read rugs of media messages. Most people take preferred reading of media. Some people negotiate, others oppose meaning.
How do dominant ideologies become dominant?
-Media
-Politicians/authorities
-Parents
Dominant ideologies are not static they change and evolve.
Example:
-Communism and Capitalism.
-Feminism
-Nationalism
-Religion
-Multiculturalism
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