Burn the witch essay

Black Panthers

Production Companies:

Marvel Studios

Casting? who? why?

Chadwick boseman- Black Panther
Michael B. Jordan- Erik Killmonger
Lupita Nyong'o- Nakia
Danai Gurira- Okoye
Forest Whitaker
Angela Basset- Ramonda
Daniel Kaluuya- W'Kabi
Florence Kasumba-Ayo
Winston Duke-
Sterling K. brown -N' Jobu
Winston duke -
Letitia Wright-Shun
John Kani- T'Chaka
Atandwa Kani-T'Chaka
Isaach de Bankole-River tribe
Sydelle Noel-Xoliswa
Andy serkis- klaw
Martin Freeman- Everett K.r


Within the casting their are a huge range of well known respected Black celebrities ranging from Lupita Nyong'o too Michael B. Jordan, these celebrities have huge recognition not just within the black community but from all over. Lupita Nyong'o is a model and actress. She is known for her beauty, in which she uplifts other black women who may be oppressed by Western society and their ideals of beauty, she is known for her intelligence in which she attended college in the United States, earning her a bachelor's degree in film and theatre studies from Hampshire college, and she is known  on a wider scale for acting in which she starred in Blockbuster movies such as Star wars; The force awakens and Star Wars; The last Jedi, she also starred in other movies such as 12 years a slave queen of Katwe and many more. They have hired  these celebrities because most of them have huge fan bases and are well-known and respected, I believe they purposely did this because the history of the Black Panthers were made up of strong confident individuals that went against the grain of what was the 'norm', so they were sure too hire black actors that also represented strength.


Production budget , what might it have been spent on?

Overall the production budget of Black Panther movie is not specified, however the production budget may have been spent on buying the rights to the script, actors salaries, production staff salaries, set construction, special effects , wardrobe, craft services and marketing.


Marketing campaign?

There are various ways in which Black Panther markets, one way in which Black Panther markets is by using social media such as trailers placed onto Youtube for The Black Panther film and they also have an Instagram in which they advertise the film. They also use viral advertising in which they have a Twitter page that fans and people who are interested about watching the film could follow their tweets and retweet and share their opinions about the film with people they follow on Twitter this helps to advertise the film also. Black Panther also has movie premieres in which they held one in London on the 8th of February 2018, in these premieres they invite celebrities and people who are influencers in the social media world to attend, through this people who are followers of these celebrities and influencers also want to see the movie because their favourite celebrity/ influencer has seen it. Another way in which Black Panther is advertised, is by the Black community that has become its main target audience in which Frederick Johnson a marketing consultant from New York City, recently created a #BlackPantherchallenge with the aim of raising 10,000 dollars through a Gofundme page to benefit the boys and girls club of Harlem. Within days, he surpassed the goal, raising more than 40,000 dollars. The hashtag took off on social media. Through the #Blackpantherchallenge it has been advertised within the black community and it has also helped to benefit the Black community, giving the film a good cause and more reason as to why people should go and see it.


Licensed products?

Black panther has a range of licensed products. A few licensed products that Black Panther has is merchandise in which you can collect exclusive Black Panther toys/ figurines. There are also Black Panther merch such as decor, tshirts and other apparel.


Brand partnerships?

The film Black Panther has a brand partnership with the car company Lexus in which it features a Lexus car in the film.


Role of Conglomerate in  success ( How Disney use other assets to help)

Disney could use its Disney stores to sell Black Panther toys, merchandise and other Black Panther products, this could be an efffective way to advertise the Black Panther film to the public. Disney could also use its channel Disney channel to help to advertise black Panther toys and the film itself, this would also help to reach a much wider audience. Another way in which Disney could use other assets to help the success of the Black Panther film is by advertising the trailer for the film and the link too by tickets to watcvh it in your nearest cinema on The Disney channel website.