Strengths Potential problems Examples Viral advertising The advertisement is more easily excepted because it comes from companies and movements that we already know and are apart of. A problem is that if people do not like the companies that they are stemming from they'll automatically become biased towards the viral advertisement that is being showed. An example of viral advertising is the car racing scare that is was done by 'Reality or Ultra reality' in which they were advertising Pepsi max. Native advertising Native advertising is more easily accepted by the audience because it is placed in a platform that the audience uses so they could relate to it more becaus4 it is in a comfort zone. A problem is that people may become annoyed buy the adverts that are in placed in the platform they enjoy using. An example of Native advertising snap chat pop ups in which big blogs, websites and TV stations are being advertised. Targeted ad...
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Burn the witch essay
How are media language and intertextuality used in “Burn the Witch” to construct representations of groups, messages and values? In 'Burn The Witch' media language and intertextuality is used to create a message about the Refugee crisis 2016. Burn the Witch is a song created by the famous Radiohead's' in which through media language and intertextuality a story and serious political issue is presented. This is executed mise en scene. An example of this is the stop motion animation that is inspired by The Trumptonshire trilogy 1966-1969 - a children's show which was intended in teaching children about community values, which is ironic when being used in Radiohead's' Burn The Witch as this music videos message is about the Refugee crisis, and discrimination. This could bring about the message that people within the European Union are not being courteous to what the people they see as others in their communities and this is not how they should be conduct...
According to IPSOS, user-generated content is 35% more memorable than other media, and 50% more trusted. Why is user- generated advertising so powerful? Consider the position of audience as “pro-Sumer” and “collective intelligence.” First of all I believe that user-generated advertising is powerful because it is a concept in which the buyers advertise the product, and within this they do not feel pressured into looking at advertisements. Within this form of advertisements people are advertising to their friends and family so it doesn't feel like it is pushed upon them this results to them conforming to it. The position of audience within being the pro-Sumer is that we are no longer simply consumers- we produce our own content, for example we can advertise our own websites and products through the help of social media such and its platforms for example Instagram and Snapchat.
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