• According to IPSOS, user-generated content is 35% more memorable than other media, and 50% more trusted.  Why is user- generated advertising so powerful?  Consider the position of audience as “pro-Sumer” and “collective intelligence.”
First of all I believe that user-generated advertising is powerful because it is a concept in which the buyers advertise the product, and within this they do not feel pressured into looking at advertisements. Within this form of advertisements people are advertising to their friends and family so it doesn't feel like it is pushed upon them this results to them conforming to it. The position of audience within being the pro-Sumer is that we are no longer simply consumers- we produce our own content, for example we can advertise our own websites and products through the help of social media such and its platforms for example Instagram and Snapchat.








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