Strengths
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Potential problems
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Examples
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Viral advertising
| The advertisement is more easily excepted because it comes from companies and movements that we already know and are apart of. | A problem is that if people do not like the companies that they are stemming from they'll automatically become biased towards the viral advertisement that is being showed. | An example of viral advertising is the car racing scare that is was done by 'Reality or Ultra reality' in which they were advertising Pepsi max. |
Native advertising
| Native advertising is more easily accepted by the audience because it is placed in a platform that the audience uses so they could relate to it more becaus4 it is in a comfort zone. | A problem is that people may become annoyed buy the adverts that are in placed in the platform they enjoy using. | An example of Native advertising snap chat pop ups in which big blogs, websites and TV stations are being advertised. |
Targeted advertising
| Targeted advertising is very effective because it takes into account the personal likes, wants and needs of an individual in the consequence of the individual clicking on it and maybe even conforming to what it is advertising. | People may believe that they are having their privacy taken from them so they'll turn 'cookies' off for privacy. | An example of Targeted advertising is with Facebook, in which if you look at a website on Google and you go on Facebook advertisements of that kid will be seen advertised on the side. |
Shoppables and Influencers
| Influencers are usually people/ celebrities in the public eye that are role models to a large amount of people/fans in which these people look up to them and want to be the same as them so if they advertise a product their fans would be more likely to buy it as well. | Some people may not be fans of the influencers promoting the product so they'll be sure not to buy it. | An example of this is Beyoncé promoting Ivy park clothing on Instagram and her official website. |
Burn the witch essay
How are media language and intertextuality used in “Burn the Witch” to construct representations of groups, messages and values? In 'Burn The Witch' media language and intertextuality is used to create a message about the Refugee crisis 2016. Burn the Witch is a song created by the famous Radiohead's' in which through media language and intertextuality a story and serious political issue is presented. This is executed mise en scene. An example of this is the stop motion animation that is inspired by The Trumptonshire trilogy 1966-1969 - a children's show which was intended in teaching children about community values, which is ironic when being used in Radiohead's' Burn The Witch as this music videos message is about the Refugee crisis, and discrimination. This could bring about the message that people within the European Union are not being courteous to what the people they see as others in their communities and this is not how they should be conduct...
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