Candace's media blog

Beats by Dre- Advert analysis Caption: 'Got no strings' Shot: The advert begins as a close up shot on Pinocchio, he is on a theatre stage singing and dancing with his strings visible, as he stands in the middle of the stage the logo  for Beats by Dre comes up and seconds after the logo disappears and the spotlight is placed where the logo is. The product is introduce in the middle of the stage to make it stand out to the audience and communicate to us that Beats by Dre is a trend that we all need to become apart off and follow, hence the reason why it is placed in the spotlight. Denotation: Sound/music- the song played is 'Got no strings' from the movie Pinocchio. It sounds like a happy song. The words 'Got no strings' also connotes to the wireless headphones, it is much more sufficient to carry around with you, the title is also a metaphor for freedom in which you are free from the wires that most headphones have and you are then free to be h...

Task 3 changing platforms , advertising and audience. In todays society TV is not as important as it once was. The main reason as to why this is, is because technology has evolved drastically over the years and people now have different forms of entertainment for examples phones and IPad's. These objects are much more compact and easy to carry around and this is why most people own one making it 'popular culture'. Within these products people can watch the shows and movies  that are shown on television and this is alternatively lowering the need for TV and the enormous amount of money you need to buy one. Television was not always seen as unimportant it used to be valued globally in which it was apart of 'global culture'.

Task 1-Persuasive methods: Reward- Good housewife Music- Theatrical music Punishment-disadvantagements to not getting the broom. Slogan: "Easy clean"

"This girl can-Phenomenal women" Textual analysis. Media AS / A2 Textual Analysis Table- Moving Image Denotation / what can be seen Connotation / what is the meaning? Representation Camera- angle, size and movement Depth of field shots- when women is on the field, Birdseye- at the end saying "This girl can", Low angle-mother holding the baby and old lady playing hockey and women on the pitch  This connotes that women can do anything they put their minds to and the fact that they are women has nothing to do with their physical abilities this is not a disadvantage as many people believe. Editing including any SFX  Montage at the beginning-getting ready to be active, slow motion- not ashamed of her body, girl running, Matched cut-women holding the baby and happy smiling faces.  The meaning of this is that slowly but surely women will start stepping out of their...

How do we talk about gender? Some key terms Gender: -This is a set of characteristics which define the difference between male and female. -Historically these characteristics, particularly the biological differences between men and women have been used to subjugate women and empower men. Patriarchy: -Patriarchy is part of the dominant ideology that describes male rule-men are in control of society and that this is 'natural' and 'just'. Words to describe men and women: Men: -Masculine -Strong -Emotionless -Dominant -Solitary - Self-confident Women: -Feminine -Weak -Emotional -Dependent -Self-conscious Feminism and female infidelity: -Laura Mulvey's concept of the male gaze-women looked at by men, Women can be seen as 'sex objects', from here we get the term objectification.