Candace's media blog

                                                                          Essay Advertisement one (Female). 1. This advertisement is for the fragrance 'Closer' it shows a female celebrity being presented through the male gaze. She is seen sexualised as she has her shirt unbuttoned and her bra slightly showing. Behind her an idealised man with distinguished muscles and the 'ideal body' is holding her around the waist, in which he is seen as the dominant force. This advertisement picture for closer is aimed at women for it is a fragrance for women ,but it also gives them the idea that if they bought th...

According to IPSOS, user-generated content is 35% more memorable than other media, and 50% more trusted.  Why is user- generated advertising so powerful?  Consider the position of audience as “pro-Sumer” and “collective intelligence.” First of all I believe that user-generated advertising is powerful because it is a concept in which the buyers advertise the product, and within this they do not feel pressured into looking at advertisements. Within this form of advertisements people are advertising to their friends and family so it doesn't feel like it is pushed upon them this results to them conforming to it. The position of audience within being the pro-Sumer is that we are no longer simply consumers- we produce our own content, for example we can advertise our own websites and products through the help of social media such and its platforms for example Instagram and Snapchat.

https://docs.google.com/presentation/d/1Ua0Rf1GEnwBGVAsAp0uFnb0DbHDhmH7CqNU8UN1QU4o/edit#slide=id.p

Strengths Potential problems Examples Viral advertising The advertisement is more easily excepted because it comes from companies and movements that we already know and are apart of.  A problem is that if people do not like the companies that they are stemming from they'll automatically become biased towards the viral advertisement that is being showed.  An example of viral advertising is the car racing scare that is was done by 'Reality or Ultra reality' in which they were advertising Pepsi max.   Native advertising Native advertising is more easily accepted by the audience because it is placed in a platform that the audience uses so they could relate to it more becaus4 it is in a comfort zone. A problem is that people may become annoyed buy the adverts that are in placed in the platform they enjoy using. An example of Native advertising snap chat pop ups in which big blogs, websites and TV stations are being advertised. Targeted ad...

Ideology- is a set of beliefs that make sense of the world. Dominant ideology- beliefs and values that are shared by the majority within a given society or culture. Hegemony - ideologies come from everywhere, but they become our own ,we consent to them, but sometimes we reject or dispute these values. Stuart Hall -ideologies come from everywhere, but they become our own ,we consent to them, but sometimes we reject or dispute these values. We have different read rugs of media messages. Most people take preferred reading of media. Some people negotiate, others oppose meaning. How do dominant ideologies become dominant? -Media -Politicians/authorities -Parents Dominant ideologies are not static they change and evolve. Example: -Communism and Capitalism. -Feminism -Nationalism -Religion -Multiculturalism