Candace's media blog

                                                                          Essay Advertisement one (Female). 1. This advertisement is for the fragrance 'Closer' it shows a female celebrity being presented through the male gaze. She is seen sexualised as she has her shirt unbuttoned and her bra slightly showing. Behind her an idealised man with distinguished muscles and the 'ideal body' is holding her around the waist, in which he is seen as the dominant force. This advertisement picture for closer is aimed at women for it is a fragrance for women ,but it also gives them the idea that if they bought th...

According to IPSOS, user-generated content is 35% more memorable than other media, and 50% more trusted.  Why is user- generated advertising so powerful?  Consider the position of audience as “pro-Sumer” and “collective intelligence.” First of all I believe that user-generated advertising is powerful because it is a concept in which the buyers advertise the product, and within this they do not feel pressured into looking at advertisements. Within this form of advertisements people are advertising to their friends and family so it doesn't feel like it is pushed upon them this results to them conforming to it. The position of audience within being the pro-Sumer is that we are no longer simply consumers- we produce our own content, for example we can advertise our own websites and products through the help of social media such and its platforms for example Instagram and Snapchat.

https://docs.google.com/presentation/d/1Ua0Rf1GEnwBGVAsAp0uFnb0DbHDhmH7CqNU8UN1QU4o/edit#slide=id.p

Strengths Potential problems Examples Viral advertising The advertisement is more easily excepted because it comes from companies and movements that we already know and are apart of.  A problem is that if people do not like the companies that they are stemming from they'll automatically become biased towards the viral advertisement that is being showed.  An example of viral advertising is the car racing scare that is was done by 'Reality or Ultra reality' in which they were advertising Pepsi max.   Native advertising Native advertising is more easily accepted by the audience because it is placed in a platform that the audience uses so they could relate to it more becaus4 it is in a comfort zone. A problem is that people may become annoyed buy the adverts that are in placed in the platform they enjoy using. An example of Native advertising snap chat pop ups in which big blogs, websites and TV stations are being advertised. Targeted ad...

Ideology- is a set of beliefs that make sense of the world. Dominant ideology- beliefs and values that are shared by the majority within a given society or culture. Hegemony - ideologies come from everywhere, but they become our own ,we consent to them, but sometimes we reject or dispute these values. Stuart Hall -ideologies come from everywhere, but they become our own ,we consent to them, but sometimes we reject or dispute these values. We have different read rugs of media messages. Most people take preferred reading of media. Some people negotiate, others oppose meaning. How do dominant ideologies become dominant? -Media -Politicians/authorities -Parents Dominant ideologies are not static they change and evolve. Example: -Communism and Capitalism. -Feminism -Nationalism -Religion -Multiculturalism

Beats by Dre- Advert analysis Caption: 'Got no strings' Shot: The advert begins as a close up shot on Pinocchio, he is on a theatre stage singing and dancing with his strings visible, as he stands in the middle of the stage the logo  for Beats by Dre comes up and seconds after the logo disappears and the spotlight is placed where the logo is. The product is introduce in the middle of the stage to make it stand out to the audience and communicate to us that Beats by Dre is a trend that we all need to become apart off and follow, hence the reason why it is placed in the spotlight. Denotation: Sound/music- the song played is 'Got no strings' from the movie Pinocchio. It sounds like a happy song. The words 'Got no strings' also connotes to the wireless headphones, it is much more sufficient to carry around with you, the title is also a metaphor for freedom in which you are free from the wires that most headphones have and you are then free to be h...

Task 3 changing platforms , advertising and audience. In todays society TV is not as important as it once was. The main reason as to why this is, is because technology has evolved drastically over the years and people now have different forms of entertainment for examples phones and IPad's. These objects are much more compact and easy to carry around and this is why most people own one making it 'popular culture'. Within these products people can watch the shows and movies  that are shown on television and this is alternatively lowering the need for TV and the enormous amount of money you need to buy one. Television was not always seen as unimportant it used to be valued globally in which it was apart of 'global culture'.